Environ Blog — marketing

Being the owner of a successful skin care practice is no small feat. You are a highly trained skin care expert, not a salesperson, but sometimes it may feel that way. Below are a few reminders as to the benefits of carrying at-home skin care products in your office. Uniqueness A skin care product range should be evaluated yearly. Are they meeting your clients’ expectations and needs in terms of efficacy and cost? Do the products contain research-backed ingredients that have been clinically shown to improve the appearance of the skin? Are the products highly customizable to meet a wide...

Don’t Fall Off the Grid Why is Social Media important? Because that is where a significant percentage of consumers are now shopping for products and services. If you’re not on the social media platform and using it in the best way you can, your business could lose potential customers. Luckily, social media platforms like Facebook, Yelp, Twitter, Instagram and Pinterest are all user-friendly and intuitive. Here are some basic ‘Social Media 101’ tips that can help you navigate the social media landscape. Management After setting up your pages, which is incredibly easy to do, the next step is management. Your...